This is an interesting website for picking up insights into individual international schools. It is a subscription service that I find handy: www.internationalschoolsreview.com Rather too many entries are from moaning teachers and it’s biased heavily against school owners and leaders but, on balance, the international community of schools needs a service like this to bring greater […]
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School marketing in Dubai has changed quite significantly in the past two years. In today’s competitive climate, a senior leadership team in Dubai needs to know the impact of SEO & SEM, paid per click vs paid per impressions, social listening and the purpose of a strong content strategy. In years past, schools in Dubai
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One of the phenomena that you come across in international education is the ambitious family. I don’t mean ambitious just for themselves, I mean ambitious for their own children and for the community. Many private international schools have been started by these families. In the UAE, there is a strong group of them, many Indian
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