Dubai

Looking for a rough and ready opinion?

This is an interesting website for picking up insights into individual international schools. It is a subscription service that I find handy: www.internationalschoolsreview.com Rather too many entries are from moaning teachers and it’s biased heavily against school owners and leaders but, on balance, the international community of schools needs a service like this to bring greater …

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Getting ahead of the curve: digital marketing for schools in Dubai

School marketing in Dubai has changed quite significantly in the past two years. In today’s competitive climate, a senior leadership team in Dubai needs to know the impact of SEO & SEM, paid per click vs paid per impressions, social listening and the purpose of a strong content strategy. In years past, schools in Dubai …

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